There’s a key design concept that I learned at Desktop Publishing II last week. We learned a lot of cool, geeky deep things, but this one jewel of knowledge kept popping up over the course of the entire week. Without it, you can do all the re-designing you want but still not get anywhere.

The key to redesigning is to rethink the layout before rethinking the look. Generally speaking, a redesign is needed not because of a bad look, but because of a bad layout.

So before turning on your laptop, pull out a real notebook and start sketching thumbnails to get your staring line outside the box!

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