Along with my work on the 2014 CEF Calendar these past few weeks, I’ve been doing little projects along the side for MissionTalk. Today, my job was to design a newsletter template that will be sent to MT customers on a quarterly basis.
I started with three instructions in mind: simple, three sections, travel theme. The MT color is “blue”, and I wanted the header to be that color; the background canvas texture coupled with the map in the header background suggests a travel feel; and a few white rectangles stacked on top of each other with faint gradients applied to them made for a simple, 3D, 3-fold letter on which to place pictures and text. Even with small projects like this, I make sure to follow my standard design process:
- Gather every bit of information about the purpose, theme, and colors for the design by asking lots of questions and thinking outside the box.
- Explore various sizes and settle on the one that fits the finished product best.
- Put design ideas down on paper by sketching thumbnails until you come up with one or more concepts you like.
- Layout the basic design structure on the computer using InDesign.
- Add details, textures, text effects and pictures with Photoshop.
- Run the idea by the client to make major changes or add missing components.
- Tweak it to perfection!