How to Design a Newsletter

by | Feb 12, 2013 | Tips & Tricks | 2 comments

Along with my work on the 2014 CEF Calendar these past few weeks, I’ve been doing little projects along the side for MissionTalk. Today, my job was to design a newsletter template that will be sent to MT customers on a quarterly basis.

Newsletter Design

I started with three instructions in mind: simple, three sections, travel theme. The MT color is “blue”, and I wanted the header to be that color; the background canvas texture coupled with the map in the header background suggests a travel feel; and a few white rectangles stacked on top of each other with faint gradients applied to them made for a simple, 3D, 3-fold letter on which to place pictures and text. Even with small projects like this, I make sure to follow my standard design process:

  1. Gather every bit of information about the purpose, theme, and colors for the design by asking lots of questions and thinking outside the box.
  2. Explore various sizes and settle on the one that fits the finished product best. 
  3. Put design ideas down on paper by sketching thumbnails until you come up with one or more concepts you like.
  4. Layout the basic design structure on the computer using InDesign.
  5. Add details, textures, text effects and pictures with Photoshop.
  6. Run the idea by the client to make major changes or add missing components.
  7. Tweak it to perfection!

2 Comments

  1. Judy Brearly

    Turned out very nicely!
    Thanks for sharing!

    Reply

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