As you know, there’s no quick answer to this, but in general, I go by:
overhead + shoot expenses + time (+ you)
How much time you’ll spend is by estimate at first, but that generally turns to by experience after you start doing it a while. How much you charge $/hour is what your time is worth. The higher the demand you are in, the more you’ll have to raise it. Use minimum wage as your minimum. I’m up to $60/hour for design services to keep the demand manageable, and I would have kept going higher if I had stayed in the design industry.
What I mean by the “+ you”, is that the fact that it’s “you” shooting may be worth factoring in eventually. Your style, your process, your personality….people might be choosing you over someone else simply because it’s “you”, and your prices is going to be higher because of that. If you’re just getting started, that isn’t really a factor, so that’s why I put it in brackets. 🙂
- This reply was modified 54 years, 9 months ago by .