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It depends entirely on the image. Clouds and sky usually benefit from adding clarity. I usually sharpen to +70 and use clarity sparingly. Be careful though. I shoot RAW. If you shoot jpeg your camera already adds sharpening when it processes the file.
This is much better than playing with the contrast which I hardly ever touch. For portraits I often reduce clarity to minus 10-20 to soften skin. If you go too negative with clarity the person starts to look like an alien. More clarity, particularly for senior men can give a very interesting effect.
As far as sharp images go. You have to start out with great glass. My favorite is my Nikon 28-70 2.8. It’s on my camera body 90‰ of the time.