Home › Forums › Photography Q&A › My new logo › Reply To: My new logo
Nice job creating an actual logo! I just now got around to doing that for my pics.
Things I like about your logo:
1) You picked a unique font. Good for you! You didn’t go with the default font. Think about movie trailers or covers. Do you ever see one with an exact font you recognize? (e.g. “they used Futura or Times New Roman”).
2) You incorporated a graphic element (the camera). I think incorporating a graphic element in one way or another adds your work. You didn’t just type your name and paste it onto your photo. I know a lot of companies incorporate some sort of graphic into actual company name (I think of Boeing, National Geographic, McDonald’s, DoItBest Hardware, Pixar, Amazon.com, etc.). However, I also know that some companies can get away without one (I’m thinking Calvin Klein, Fred Meyer, Lands End, JJill,… it’s interesting to note that most of these are clothing stores…).
3) You used your name. Again, good for you! I’ve read a lot of photography websites calling for this! If a person is going to hire you or refer you, they most likely will remember your name more than your business name. I have a YouTube channel called Brickpile Studios. No one hires me for video work under that name, so I stopped using it when working on new projects for other people. My name is what people remember. Not my production studio name. It takes a lot of time for a brand name to get off the ground, hence why a lot of companies, e.g. Boeing, Ford, Calvin Clein, Fred Meyer, JJill, McDonalds, etc. just use their own actual name when getting started.
I would recommend using your full name, though, if you are comfortable with your full name on you publicly shared photos.
Things I could critique about your logo:
1) If it were my logo—which it’s not, so please keep that in mind; this is YOUR logo—I think I would pick a different font. A font always carries an idea or emotion across. In my opinion—which is entirely subjective—, this font conveys the idea of someone doing something for the first time, which might not be the idea you are wanting to convey. If someone were a child portrait photographer, I could see that person considering this font. However, I wouldn’t choose this to go underneath a professional wedding photo or an awe-inspiring landscape. This is my entirely subjective view, however. Honestly, please feel free to disagree!
2) I would consider dropping the color out of your logo when it is used as a watermark. The reason I say this is that you want the attention to be on your photo, and not necessarily on your name in the corner. The orange in the camera, while looking great when it’s by itself in your profile picture (I can also see it at the top of forms and contracts), could detract from your photo that it’s embedded in. Nothing wrong with a color logo though. Lenspiration uses one, after all! However, you’ll notice that whenever James watermarks a photo (like some of the photos in this blogpost: https://www.lenspiration.com/2018/08/the-story-i-never-told/) it’s a variation of his standard logo that has no color in it.
I hope these critiques are useful and constructive!
—Logan