August 15, 2018 at 2:44 pm #32994August 15, 2018 at 6:28 pm #33002Ryan MadarisParticipant
Nice! I would suggest making the logo straight on the photo, though, so it’ll look a bit more professional. Just curious, what did you use to make the logo?August 15, 2018 at 6:46 pm #33003Logan LamarParticipant
Nice job creating an actual logo! I just now got around to doing that for my pics.
Things I like about your logo:
1) You picked a unique font. Good for you! You didn’t go with the default font. Think about movie trailers or covers. Do you ever see one with an exact font you recognize? (e.g. “they used Futura or Times New Roman”).
2) You incorporated a graphic element (the camera). I think incorporating a graphic element in one way or another adds your work. You didn’t just type your name and paste it onto your photo. I know a lot of companies incorporate some sort of graphic into actual company name (I think of Boeing, National Geographic, McDonald’s, DoItBest Hardware, Pixar, Amazon.com, etc.). However, I also know that some companies can get away without one (I’m thinking Calvin Klein, Fred Meyer, Lands End, JJill,… it’s interesting to note that most of these are clothing stores…).
3) You used your name. Again, good for you! I’ve read a lot of photography websites calling for this! If a person is going to hire you or refer you, they most likely will remember your name more than your business name. I have a YouTube channel called Brickpile Studios. No one hires me for video work under that name, so I stopped using it when working on new projects for other people. My name is what people remember. Not my production studio name. It takes a lot of time for a brand name to get off the ground, hence why a lot of companies, e.g. Boeing, Ford, Calvin Clein, Fred Meyer, JJill, McDonalds, etc. just use their own actual name when getting started.
I would recommend using your full name, though, if you are comfortable with your full name on you publicly shared photos.
Things I could critique about your logo:
1) If it were my logo—which it’s not, so please keep that in mind; this is YOUR logo—I think I would pick a different font. A font always carries an idea or emotion across. In my opinion—which is entirely subjective—, this font conveys the idea of someone doing something for the first time, which might not be the idea you are wanting to convey. If someone were a child portrait photographer, I could see that person considering this font. However, I wouldn’t choose this to go underneath a professional wedding photo or an awe-inspiring landscape. This is my entirely subjective view, however. Honestly, please feel free to disagree!
2) I would consider dropping the color out of your logo when it is used as a watermark. The reason I say this is that you want the attention to be on your photo, and not necessarily on your name in the corner. The orange in the camera, while looking great when it’s by itself in your profile picture (I can also see it at the top of forms and contracts), could detract from your photo that it’s embedded in. Nothing wrong with a color logo though. Lenspiration uses one, after all! However, you’ll notice that whenever James watermarks a photo (like some of the photos in this blogpost: https://www.lenspiration.com/2018/08/the-story-i-never-told/) it’s a variation of his standard logo that has no color in it.
I hope these critiques are useful and constructive!
—LoganAugust 15, 2018 at 10:17 pm #33007
If it was my logo, I think I actually wouldn’t have the black<to-orange-brown<to-gray gradient on the left half of the camera. To me, it makes it look like “WordArt”, which doesn’t give me a feeling of professionalism. I’d make the main body of the camera solid gray; I’d leave the black and brown circles that create the look of a lens.
But to second what @loganlamar said, that’s just my opinion, you can take it or leave it. 🙂August 16, 2018 at 9:16 am #33009August 16, 2018 at 9:20 am #33012August 18, 2018 at 9:18 am #33020August 18, 2018 at 9:28 am #33021August 20, 2018 at 10:37 am #33054
@silas, if I were you, I’d play around with a few different fonts and see if the one you’re currently using is still your favorite or if you come across another that you end up liking better.
It definitely does look better for you to use your first and last name as you did here; I find myself questioning a person’s validity if they are unwilling to use their full name.September 15, 2018 at 8:29 pm #33588James StaddonKeymaster
Logos are so fun! I typically try to add typographic contrast when I’m designing a logo.September 20, 2018 at 8:23 pm #33695September 21, 2018 at 2:03 pm #33717Logan LamarParticipant
@silas… YES!!! That’s amazing! It’s unique, it looks like it came straight out of a backwoods cabin—which matches your last name well—and the font and images you picked are perfect for your genre. You even specified your genre in your business name, which is even better to help people find you.
Nice job!September 21, 2018 at 2:31 pm #33718
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